3ANGLES – International brand consulting2024-02-12T20:25:19+00:00

Positioning Asian companies for brand success in the US and Europe

We help define brands, create focus, and set them up for international success

Florian Philippe

I am a Brand Strategist from France, established in California and Taiwan. For the last 10 years, I’ve worked on positioning brands worldwide and mostly in Asia (China, Vietnam, Taiwan).

I decided to dedicate my efforts to help Asian companies adapt to American and European markets.

My strengths reside in my understanding of cultural differences and a strong desire to clearly and effectively capture a Brand’s essence. To do that, I designed a process that pragmatically helps core teams articulate their Brand story and define a clear path to success by guiding their launch or rebrand.

“Branding influences every aspect of a business and needs to be the basis of every strategic decision”.

Florian Philippe

Founder of 3ANGLES

What our clients say:

Great experience in cooperating with 3ANGLES on developing the best web solution that meets our true needs. Especially admirable was the simplicity in the approach and communication through the possible options for our business as well as the involvement and dedication through the process of cooperation. Thank you 3ANGLES! Our warmest recommendation.

Goran Gasparac,
Founder And General Manager of the European Business Association In Taiwan

3ANGLES’ team is professional, productive, and organized. It took us a few days only to complete the whole website. The communication was effective and efficient and their response to our questions was prompt as well.

Eric Hsu,
Owner Of SmartBiz

I have worked with Florian on designing the Asian website of my company. He has always been very responsive to answer my questions and they were always a great number of details. Florian was very keen on listening and providing smart advice. I recommend working with him and would do it again for sure! Great work Flo! Thanks!

Quentin Robin,
Director At SIEPEL Taiwan

3ANGLES has made a very good work pushing our brand. They also gave new energy to our website. It was important for us to be in our moment. many thanks to Florian.

Céline Robert,
CEO Of Céline Robert Chapeaux

Is this is the time for you to invest in Brand Strategy?

This service is for you if

  • You need a new perspective on your current situation and need to think outside the box.

  • Your company is in a highly competitive environment and need to differentiate.

  • You have to improve customer retention to avoid migration and increase long term loyalty.

  • You want to create a meaningful company culture that will build internal pride and efficiency.

This service is not for you if

  • You do not value the purpose, culture, and values of your company.

  • Expect instant ROI

  • Are only interested in a short design fix

  • Can not involve the decision makers of the company

How to work together?

Brand Strategy Audit

Is your positioning right for you? Get a direct fresh perspective on your brand in a Free 30min audit.

Full Brand Strategy workshops

Brand strategy workshop, (2) three hours workshops with clear deliverables and therapeutic results. At the end of this workshop, you will be able to clearly tell the world why you matter and why your product fits your audience more than your competition.

We will explore the power of positioning and brand strategy to make your brand the only choice for your audience.

  • Purpose / Story
  • Impact / Vision
  • Values definition
  • Audience clarification
  • Positioning / Differentiation
  • Brand Personality

$3,300 (Limited time).

Identity Design / Creative Direction

Your brand strategy is useless without implementation and design. As part of your team, I help your design team develop the identity to reflect the brand strategy. Using the 3ANGLES process, we can clearly roll out a design that matches your company’s new goals.

Starting from logo design to website and all the brand touch-points.

  • Logo
  • Brand attributes
  • Style
  • Colors
  • Typography
  • Shapes
  • Imagery
  • Icons

I help create world-class brand guidelines and make sure your productions are on Brand.

Starting at $6,600

Our values

Unlike many brands trying to do it all, we focus on helping expanding Chinese brands escape the commodity label by navigating cultural barriers and creating a meaningful perceived value.


We design every brand to be unique


We care about people and create personal connections with everyone that we work with.


We sweat the smallest little things, consistently.


Let’s Make Things Happen

Creativity and professionalism in the delivery.”

Gregoire Colombet
Acer, Project Manager
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