I am a Brand Strategist from France, established in California and Taiwan. For the last 10 years, I’ve worked on positioning brands worldwide and mostly in Asia (China, Vietnam, Taiwan).
I decided to dedicate my efforts to help Asian companies adapt to American and European markets.
My strengths reside in my understanding of cultural differences and a strong desire to clearly and effectively capture a Brand’s essence. To do that, I designed a process that pragmatically helps core teams articulate their Brand story and define a clear path to success by guiding their launch or rebrand.