As much as we love designing, our approach to design is made to reach goals. A logo is a signature, a link. Something that doesn’t have meaning on its own. What you need first is to know what the logo should represent, what is the story that your brand conveys, how you are different, etc.
So, what is Brand Strategy?Florian2021-05-26T23:04:49+00:00
Having a competitive advantage because your product is a leading product is great. But you are at risk of a competitor entering your market and wreak havoc by creating a very similar product, maybe better, and probably cheaper.
What are the reasons for your customers to stay? = your brand.
The trust that you’ve built will be the promise your audience is seeking
Why should we hire an outside consultant instead of doing it in-house?Florian2021-01-15T20:43:02+00:00
The greatest advantage of having someone external is the perspective. People in your company are too close to the product to see how it looks like for your audience; you need someone to open your eyes and extract the right messaging for you and your audience.