“admirable was the simplicity in the approach”
Founder And General Manager of the European Business Association In Taiwan
What problem are you trying to solve?
As much as we love designing, our approach to design is made to reach goals. A logo is a signature, a link. Something that doesn’t have meaning on its own. What you need first is to know what the logo should represent, what is the story that your brand conveys, how you are different, etc.
Branding is the strategic and creative process of creating a unique brand image by designing an identity, meaningful culture, and consistent experience.
Creating a brand strategy is crafting a plan for the future of your organization. It’s about unveiling what your brand is about, what makes it different, and what do you want people to know you for.
Having a competitive advantage because your product is a leading product is great. But you are at risk of a competitor entering your market and wreak havoc by creating a very similar product, maybe better, and probably cheaper.
What are the reasons for your customers to stay? = your brand.
The trust that you’ve built will be the promise your audience is seeking
The greatest advantage of having someone external is the perspective. People in your company are too close to the product to see how it looks like for your audience; you need someone to open your eyes and extract the right messaging for you and your audience.