Resources, insights and community
1801, 2022
8 brand strategy mistakes Taiwanese companies make when entering the US market (part 1/4)
1. Sales rather than Brand-driven Taiwan has a world-class reputation for manufacturing goods that other ...
211, 2020
Video/Podcast with Christos Ellinas – Intercultural Design & Branding
In today's episode, we're talking mainly about Cultural Branding and Brand Strategy, if you ...
211, 2020
How to create a long-lasting, impactful brand image — Part I
The step-by-step pragmatic process to design a Brand that matters to people who care Part ...
Innovation through Branding – Think Shampoo
You don’t need a breakthrough invention to innovate, you can be unique and bring something ...
To GROW or NOT to GROW?
When is the good time for your startup or solo venture to grow in size? ...