As much as we love designing, our approach to design is made to reach goals. A logo is a signature, a link. Something that doesn't have meaning on its own. What you need first is to know what the logo should represent, what is the story that your brand conveys, how you are different, etc.

Q: So, what is Brand Strategy?

Branding is the strategic and creative process of creating a unique brand image by designing an identity , meaningful culture , and consistent experience . Creating a brand strategy is crafting a plan for the future of your organization. It's about unveiling what your brand is about, what makes it different, and what do you want people to know you for. Read more here

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FAQs

那么，什么是品牌战略?

我们为何要聘请外部顾问而不聘请内部顾问呢？

我的产品已经独一无二，很畅销。我不需要品牌推广。

我只需要一个新徽标，你们能帮忙吗？

I just need a new logo, can you help?

So, what is Brand Strategy?

What is your brand about?

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