FAQs

Q: My product is already unique and selling well. I don't need branding.

Having a competitive advantage because your product is a leading product is great. But you are at risk of a competitor entering your market and wreak havoc by creating a very similar product, maybe better, and probably cheaper. What are the reasons for your customers to stay? = your brand. The trust that you've built will be the promise your audience is seeking

Q: Why should we hire an outside consultant instead of doing it in-house?

The greatest advantage of having someone external is the perspective. People in your company are too close to the product to see how it looks like for your audience; you need someone to open your eyes and extract the right messaging for you and your audience.